Why Is Packaging Design So Important?

Snacks have reached new heights. Nowadays, packaging must not only be more attractive, but also more creative, more beautiful, more interesting, and even more social, to make you willing to pay for it! What snack packaging have you been attracted to recently? Today, let’s share some delicious and beautiful food packaging!

Like the coffee in the picture, using coffee shape and perfect gravure printing to present a cup of delicious coffee, who can not love it?

For example, this French bread slice, as a snack brand, has two important aspects to consider in terms of packaging visual recognition: first, to be close to users and get recognition from the young main consumer group; second, to reflect the product selling points and express the advantages. Therefore, the main packaging visual combines product illustrations with large color blocks, making the tone clean, pure and easy to identify, and enlarging the selling point numbers of the ingredients as the main identification to provide consumers with a reason to buy.

In general, snack foods such as snacks are often presented in a relaxed and lively style in packaging. In order to further achieve differentiation advantages from competitors, brands need to conduct in-depth exploration from three dimensions: emotional resonance, cultural connotation and consumer experience. For example, in terms of emotional resonance, packaging design can incorporate more personalized visual language, such as conveying brand warmth through hand-painted illustrations or customized IP images, so that consumers will have the impulse of “love at first sight” in front of the shelf; at the same time, cleverly use color psychology, such as using gradient tones to create a sense of appetite, or using contrasting color design to strengthen memory points.

It is worth noting that differentiated packaging strategies need to be coordinated with product positioning. For example, the use of environmentally friendly materials in healthy snacks can itself become a selling point. Only by deeply integrating design creativity with product core can a real competitive barrier be built in the fierce market competition.